▷ Google blocked almost 100 million COVID-19 ads

Google Spain published a report on “Advertising security in 2020”, in which it pointed out that the global pandemic caused by the SARS-CoV-2 and the electoral process in various countries / regions last year represented a true “test bed”.

Last year, Google’s search engine blocked more than 99 million ads related to COVID-19 after detecting that they were “miracle” treatments, masks (during the shortage) and even fake vaccine doses.

Google Spain published a report on “Advertising Security in 2020”, in which it pointed out that the global pandemic caused by SARS-CoV-2 and the electoral process in several countries / regions last year represented a true “test bed”.

The technology company emphasized in the report that when major world events such as epidemics occur, criminals will try to take advantage of the interests of people who surf the Internet. In this sense, he found the “opportunistic” publicity and fraud of the past year.

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According to Google, criminals are increasingly turning to cover-ups when promoting non-existent virtual businesses or posting phone fraud ads to bypass search engine detection tools or ward off “unsuspecting” consumers. Scams on the platform.

Google-Ads-Covid
Image from Pixabay

In the report, the search engine made sure that it is currently verifying its advertisers in more than 20 countries or regions and has started to publish the name and location of advertisers through a function called “About this ad.” , which lets users know who is who.

Their data shows that by 2020, search engines have blocked more than 99 million ads related to the crisis caused by the pandemic; however, due to violations of company regulations, approximately 3.1 billion ads have been blocked or removed. they were banned.

The company has made it clear that advertising restrictions must be adjusted based on location and local laws so that approved ads are shown only when appropriate, regulated and legal.

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He cited, for example, that the company requires online pharmacies to implement a certification program. Once certified, your ads will only show in countries / regions that allow the sale of such prescription drugs online.

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